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Attribution in Google Analytics

Attribution in Google Analytics
Formerly Adometry

Overview

What is Attribution in Google Analytics?

Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.

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Recent Reviews
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Awards

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Pricing

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Attribution in Google Analytics

Attribution in Google Analytics

N/A
Unavailable

What is Attribution in Google Analytics?

Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Data Driven Attribution Ga4

YouTube

What's Last Click Attribution in Google Analytics?

YouTube
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Product Details

What is Attribution in Google Analytics?

Attribution in Google Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(41)

Reviews

(1-3 of 3)
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May 11, 2022

Decent Product to Get the Job Done.

Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
SIE (Entertainment, 10,001+ employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I utilize Attribution in GA for our website tracking and monitoring. This helps me understand where users are coming from and learn more about their behavior.
Pros and Cons
  • Data Dashboard.
  • Connects directly to Google Ads.
  • Can export data.
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
Likelihood to Recommend
I use Google Analytics daily for monitoring and tracking performance for our website and mobile app. It is suited for both but causes a lot of frustration with unidentifiable pages, data points that are not properly defined lack of customer support, and the new GA4 workflow. Additionally, I cannot make any dashboards in GA directly, it has to be done through Google Data Studio which is also not very user-friendly or easy to use in direct coordination with GA.
Most Important Features
  • Ability to access complete site data.
  • Ability to access holistic view of app performance.
  • UTM tracking.
Return on Investment
  • Understanding purchase button clicks.
  • Acquisition sources.
  • Areas of the site that are underperforming or showing signs of disruption.
Alternatives Considered
I have not recently used any similar products.
Other Software Used
January 31, 2022

Useful tool but has a hefty learning curve

AM
Allen McConnell
Account Manager
Twitter (Marketing & Advertising, 5001-10,000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
My organization utilizes google analytics for a variety of purposes relating to tracking cross-channel efficiency of search, display, social, & email marketing effectiveness. It simplifies the process of analyzing what channel is the most efficient
Pros and Cons
  • It provides reliable & detailed post click & post view installs or acquisitions
  • It provides insights into our customer journey
  • It determines broader trends like demographics/personas of our conversions, refining our definition of target audiences
  • There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
  • custom reports take expertise to set up for all of our needs
  • default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded
Likelihood to Recommend
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
Most Important Features
  • Reporting
  • Benchmarking
  • Planning
Return on Investment
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
Alternatives Considered
GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.
Other Software Used
January 26, 2022

Great for attribution and reporting to see ROI

Verified User
Director in Marketing
Computer Software Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, it's nice to have better reporting to show the impact of our marketing campaigns. The graphs are also a nice touch and helpful when doing quarterly and year end reviews.
Pros and Cons
  • campaign performance
  • data modeling
  • attribution
  • more resources
Likelihood to Recommend
If you have multiple campaigns going on, it's helpful to see which is working best. Knowing that a user can come in through a paid campaign but then doesn't perform an action until receiving email marketing, it's helpful to see that journey and have better insight into which campaigns really produce an ROI
Most Important Features
  • cross channel attribution
Return on Investment
  • giving more insight into our ROI
  • i can trust what i see in GA
Alternatives Considered
Better reporting options and integration with our website
AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting

AdRoll is starting to do more reporting related to attribution though, which is good
Other Software Used
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